Why Wellbeing Belongs at the Heart of Business
In this episode of Walk The Talk, Sarah Mayo sits down with Soji Olufunwa, Executive Assistant at EQ Investors, about how this certified B Corp firm truly “walks the talk” when it comes to wellbeing, leadership, and being a purpose-driven business.
Embedding Wellbeing into Culture
With over a decade at EQ Investors, Soji describes the company’s commitment to building an environment where people feel safe, heard and supported. From open forums like “The Listening Space,” to mental health initiatives, internships for young people through Resurgo Spear, and a diverse ownership model including a charitable foundation, EQ Investors embeds wellbeing and responsibility into everyday practice – not just policy.
Embedding Social and Organisational Impact
EQ Investors is one of the founding B Corp’s in the UK – and evidence of their commitment to aligning business with purpose. Soji highlights initiatives like diversifying the workforce through the Women in Finance Charter and partnering with Resurgo to bring young people into the workplace. Combined with staff involvement in shaping company values, this approach ensures that wellbeing, inclusion, and social impact are truly part of the fabric of the organisation..
They also discuss:
- Personal wellbeing non-negotiables such as taking walks outdoors and mindful breaks.
- Leadership as responsibility, evolving beyond technical skills to developing people.
- The challenges of modern work – hybrid culture, generational expectations, AI, DEI, and the vital role of middle managers.
- Creating authentic culture, where employees are truly involved in shaping values, behaviours and initiatives.
Walking the Talk
This conversation is a reminder that investing in people is the foundation for sustainable business success. Soji’s advice is simple yet profound: get fresh air, take mindful breaks, be open about your needs, and foster authentic connections at work. Leaders and employees alike can benefit from these small but powerful practices.
👉 Tune in to the full conversation on Spotify and YouTube (below) to hear Soji’s insights first-hand.
We hope you find the conversation valuable. If so, please share with someone you think might be interested.
As always, we encourage you to listen while you walk and we do the talking.
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Be kind, be curious, be well.
